Matthew Barker joined Canonical in 2006, taking responsibility for the OEM channel in South Asia. Having successfully built partnerships with hardware manufacturers like HCL, Wipro and PCHouse, he moved into the Canonical Corporate Services Team in 2008. Since then, he has been focused on driving the adoption of Ubuntu in enterprises, and hasoverseen deployments with organisations like the NHS, York University and Handelsbanken. He has experience in all vertical markets, and a deep understanding of how and why Open Source is being adopted.